Jump to:

Surf London hero image

Surf London

Follow

A unique opportunity for our community to invest in a surf anchored leisure destination in London.

123%
 - 
Funded 4 Nov 2025
£750,000 target
£943,770 from 281 investors
More
Less

Business overview

Location London, United Kingdom
Social media
Website surf-london.com/
Sectors Travel, Leisure & Sport Non-Digital B2C
Company number 11577592
Incorporation date 19 Sep 2018
More
Less

Investment summary

Type Equity
Valuation (pre-money) £30M
Equity offered 3.00%
UK tax relief N/A
More
Less

Business highlights

  • Europe's first surf park in a global capital city
  • Planning approved and permit applications submitted
  • A £1.3bn UK surf market
  • 5 years operational experience backing the project
More
Less

Key features

  • Secondary Market
  • Nominee investment min. £30.00 +
  • Direct investment min. £100,000.00 +

Pitch

About the Campaign

Surf London is on a mission to be a world-class, surfing and active leisure destination, just 20mins from central London.

Planning has now been approved by the London Borough of Enfield, subject to referral to the GLA and the completion of a Section 106 agreement and conditions.

Market Opportunity

We are tapping into the £1.26bn UK surf market, which has a forecast CAGR of 6.8%, and the £109bn leisure industry with a multi-use destination.

This will be the first surf park in a major capital city globally, with a London population of 9.7m, plus tourism, giving a potential audience 10x any other surf park in the UK.

Traction & Key Accomplishments

Until June 2025, Crest Experiences were the ultimate parent of the company that operated the premises at The Wave Bristol. The last financial year, The Wave Bristol generated £9.6m revenue, 12.6% YOY growth, with secondary revenues growing by 17% and total visitor numbers by 19%.

The team behind Surf London delivered experience scores at Bristol that were continually rated outstanding (60+ NPS) by customers, and the Bristol site was continually evolving under their management with floodlights and other improvements.

In addition, the membership product launched in Bristol had over 150 sign-ups in the first month.

Please note that this investment will be going into Surf London Ltd, which is no longer associated with The Wave Bristol. Please see the Key Information for further details.

Use of Funds

We are opening this opportunity to our community because of popular demand, and we’d value the community that has grown from inland surfing in the UK being part of this process.

The funds will be used for surveys, consultants, designers and planners to flesh out every level of detail of the project.

The total future cost of the project is estimated to be £60m, of which we expect c. 25% will be raised through equity investment.

Key Information

Key information investment sheet

Key Investment Information Sheet is available by downloading the following documents:

Company Structure

All funds raised in this round will be invested into Surf London Limited and investors will be issued shares in this entity. This entity is wholly owned by Crest Experiences Limited (“CEL”). CEL is majority owned by Sullivan Street Partners through an investment vehicle Crest Bidco Limited. There are other minority shareholders in CEL.

CEL previously owned a site in Bristol. Operations for the Bristol site were carried out by Surf Bristol Limited (“SBL”), a wholly owned entity of SBL Midco Limited (“Midco”). Midco is wholly owned by CEL. Midco provided funding for SBL.

Midco became insolvent and entered into administration on 22 April 2025 due to a dispute with a secured creditor.

As a result of Midco’s administration, the directors of SBL worked with insolvency practitioners on the sale of its business and assets. Administrators were appointed on 26 June 2025. The business and assets of SBL have been sold to Sea Level Wave Co LTD (“SLWC”), a third party, through a pre pack sale. SLWC now operates the Bristol site. CEL retains ownership of several assets on the Bristol site, including motors and tents, but SLWC now operates the site.

Outstanding Debt

CEL has lent Surf London Limited a total of £1,743,456.96. There is no interest attached to this loan, and it will only be repaid once Surf London Limited is revenue generating and in a position to do so.

The funds raised in this round will not be used to repay this debt.

Fractional Shares

Please note that the share price for this round is £300.00. Due to this high share price, we have decided to allow investors to hold fractional shares. This means that we have reduced the investment multiple to £30.00 (representing 1/10th of a share), with the minimum investment being £30.00.

Investor Perks

Please note that any discounts, rewards and/or offers listed by a company in its campaign are subject to the terms and conditions applied by that company and listed above. It is the company’s responsibility to honour such discounts, rewards and/or offers and Republic Europe does not take any responsibility for them.

Open an account to get access to the team members of Surf London

Sign up

Already have an account? Log in

To comply with financial regulations, we can only show full campaign details to registered users.

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This campaign for Surf London has been approved by Seedrs Limited (trading as Republic Europe) ("Republic Europe", "us" or "we"), as of 25 September 2025 as a financial promotion. Republic Europe is authorised and regulated by the Financial Conduct Authority with firm reference number 550317. In approving this campaign, Republic Europe has concluded that the information, taken as a whole, is "fair, clear and not misleading." This means that for factual statements we have reviewed evidence of their accuracy, and that for aspirational statements we believe they are phrased appropriately in light of their speculative nature. You should note that in the case of factual statements, the evidence we review is provided by the business, and we do not audit it, which means that we may not be able to identify forged or altered evidence. You should further note that in the case of aspirational statements, the nature of the type of businesses presented on the Republic Europe platform is such that they are likely to have high ambitions, and we may approve statements that convey those ambitions even where we do not believe, or we do not have a view on whether it is likely, that they will be fully realised. The pre-money valuation and investment sought in the campaign are those set by the business: they are not reviewed or established by us, and the valuation is not an independent view of what the business is worth. Given the nature and type of businesses presented on the Republic Europe platform, it is possible that the business has very little cash remaining prior to receiving this investment, and the investment sought may be necessary for the business's on-going existence.

Republic Europe does not make investment recommendations to you. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Republic Europe does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £30,000,000

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Republic Europe.

Pitch type

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Republic Europe

Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Republic Europe campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

Nominee investment

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Nominee investment.

Find out more

Custodian

If you invest in this Campaign, Republic Europe will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Republic Europe will not benefit from any rights under a shareholder agreement. As a result, Republic Europe will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

Find out more

Direct investment

If available, this is an option to invest and hold shares 'directly' in the company (rather than via the Nominee investment). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

Find out more

Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Republic Europe. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

Security Token

A security token is a digital asset that represents ownership or other rights. It is a digital form of traditional investments. In the future, you may be able to trade your investment through compatible exchanges.

Warning

You are following a link outside of europe.republic.com.

None of the information in constitutes part of the campaign and it has not been approved or reviewed by Republic Europe.

ContinueCancel