Tharos has a proven, revenue-generating business in equine gut health, now launching into canine market
Business overview
| Location | Walsall, United Kingdom |
|---|---|
| Social media | |
| Website | tharos.co.uk |
| Sectors | Healthcare Mixed Digital/Non-Digital Mixed B2B/B2C |
| Company number | 09921792 |
| Incorporation date | 18 Dec 2015 |
Investment summary
Business highlights
- Strong early traction & momentum shown
- Canine growth supported by solid equine revenues
- Experienced team with proven track record
- Strategic partnerships and patent protection
Pitch
About the Campaign
We are raising to scale our patented natural malt enzyme into the canine gut health market — on the shoulders of three years of equine proof: 2,500+ customers, 70% repeat, Household Cavalry, Met Police, IVC Evidensia.
Market Opportunity
Pet and equine supplements: $4+ billion, growing 7%+ annually. Actively
consolidating — Nestlé / Petivity, Vetnique / Lintbells, Morgan Stanley /
FoodScience.
Tharos is an early innovator in the use of malt enzymes for animal gut health.protected by four patent families (two granted, UK + US). Our 2029 target of £25.6m would be under 1% of this category.
Traction & Key Accomplishments
12 independent studies: our approach delivers calmer behaviour, firmer stools, better skin and coat.
Proven Traction: 2,500+ active customers. Subscription model with minimal churn and 70%+ repeat purchase rates and over 19,000 orders fulfilled.
Delivered £726k revenue (2025).
*Based on unaudited management accounts.
Multi-Channel Growth: D2C via veterinary referrals (30-40%) and social media based on our estimation.
B2B partnerships across UK, EU, USA.
IVC Evidensia (UK's largest vet group) approved. Sustainability Edge: 40-50% lower carbon footprint vs dairy probiotics.
Partners include Blue Cross and a global corporate white-label customer. 4 patent families, 2 patents granted.
Use of Funds
Launch Caninectar in the UK D2C. Recruited over 80 professional dog microinfluencers to build brand recognition and faster market adoption.
Grow Equinectar-usa.com utilising the same strategy as Caninecatar.
Grow EU retail and vet channels to replicate sucess of https://www.zenhorse.fr/en/
Key Information
Key information investment sheet
Key Investment Information Sheet is available by downloading the following documents:
- Key Investment Information Sheet [Danish]
- Key Investment Information Sheet [German]
- Key Investment Information Sheet [English]
- Key Investment Information Sheet [Spanish]
- Key Investment Information Sheet [French]
- Key Investment Information Sheet [Italian]
- Key Investment Information Sheet [Dutch]
- Key Investment Information Sheet [Portuguese]
- Key Investment Information Sheet [Swedish]
Outstanding Debt
The company has the following outstanding convertible loans, which may convert to equity after this round and dilute existing shareholders:
1. £175,000 secured convertible loan note from the founders and directors, with the following key terms:
Interest rate: 15%
Conversion trigger: On exit
Conversion price: £1.25
Valuation Cap: None
Share class: Ordinary
Repayment date: 31 December 2027
2. £109,000 unsecured convertible loan note from the founders and directors, with the following key terms:
Interest rate: 20%
Conversion trigger: On offer of repayment
Conversion price: 70% of the current price of ordinary shares
Valuation Cap: None
Share class: Convert to ordinary shares
Repayment date: 30 months and can be rolled over if the majority of the Note holders agree
Previous Share Issuance
The company previously raised approximately £35,000 from existing shareholders at a share price of £1.20 per share. This raise was conducted as a limited-offer made exclusively to existing shareholders over a three-week period and reflected a discounted price relative to the current fundraising round.
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