The Good Pea Co.

Idea

Introduction

Meet the pea milk brand born out of lockdown. We, Nikki & Su, realised that existing plant milks, lack protein, sustainability or were full of oils.

So we created our own, so the 48% of Brits who buy plant milk today can enjoy nutritious, tasty and planet-friendly plant milks, made from the goodness of yellow split peas and coconut cream.

Our Original flavour contains 34g protein/l and 150% calcium content of cow’s milk with added B12, D and Iodine. Our Barista froths like a dream in tea and coffee.

Our hero ingredient; the Yellow Split Pea, is nitrogen-fixing, meaning little-to-no fertilisers are required in the fields, keeping our lakes and oceans cleaner. Our milks are manufactured in the UK and our packaging is fully recyclable.

Our award-winning pea milks are free from dairy, nuts, lactose, gluten, oils and 100% vegan.

With the global plant milk market projected to reach £123 billion by 2030, it’s time to nourish the planet and its people with The Good Pea Co!

Substantial accomplishments to date

· Sold over 14,000 units since our launch in 2022.

· Strong revenue growth with a growing repeat customer base through our website subscription model

· Launched in 30 independent stockists across the UK and Dubai including Selfridges.

· Winner of Vegfest bronze award 2022 for best non-alcoholic vegan drink

· Launched into all outlets at Kings College London across all menus and coffee outlets in 2023

· Donated 1920 cartons of healthy, planet-friendly milk to support disadvantaged families in the UK

Monetisation strategy

Our goal is to first create a truly national brand, then a global brand and become the no 1 plant milk of choice in households across the globe.

The global pea milk market is set to reach over $208m by 2027 and we aim to take 3% of this in the UK, as well expanding internationally.

We generate revenue through sale of pea milks into retailers, wholesalers and direct to consumers online.

We plan to expand our wholesale functions by supplying to a larger share of the hospitality and education sector. We have won a listing with the national distributor, Sysco, home of Brakes, KFF and Fresh Direct.

Our key routes to market are:

1. UK Major Grocers and Premium Supermarkets.

2. Wholesale operations to focus on education and hospitality sectors, independent stores, and cafes across the UK.

3. Online – growing our e-commerce subscription model on our website.

Use of proceeds

1. Use funds to continue to innovate and expand our range of plant milks.

2. Bigger production runs

3. Hire sales and marketing positions to expand our team.

4. Run several marketing events throughout the course of the year to showcase our products for both D2C and wholesale market.