Jump to:

thelittleloop hero image

thelittleloop

Follow

B2B2C platform powering take-back and resale for brands and their customers.

113%
 - 
Funded 5 Mar 2026
£670,008 target
£761,055 from 169 investors
More
Less

Business overview

Location London, United Kingdom
Social media
Website thelittleloop.com
Sectors SaaS/PaaS Digital Mixed B2B/B2C
Company number 12309519
Incorporation date 12 Nov 2019
More
Less

Investment summary

Type Equity
Valuation (pre-money) £2.8M
Equity offered 21.31%
UK tax relief

EIS

More
Less

Business highlights

  • £130k ASA secured in addition to crowdfund - total target £800k
  • 39,000+ items sold
  • 250% revenue growth YoY*
  • John Lewis, Next and Boden in pipeline for 2026
More
Less

Key features

  • Secondary Market
  • Nominee investment min. £33.64 +
  • Direct investment min. £15,000.00 +

Pitch

About the Campaign

We're making clothing resale work for busy people and brands. 12 brands live, 250% YoY revenue growth* (Sept 2024-Sept 2025), major retailers in our pipeline. There are 1.6bn unworn items abandoned in UK closets, which we calculate to be valued at £32bn. Join us in making circular fashion effortless, profitable, essential.

* Based on unaudited management accounts.

Market Opportunity

Resale is growing 30% faster than new fashion in a £7bn UK market. EU textile regulations are approved, and the UK is reviewing similar rules - brands will need infrastructure to take back clothes and verify reuse. That's exactly what we've built. Customers lack time. Brands need compliance. We solve both.

Traction & Key Accomplishments

We've proven the model with 12 brands live and generating revenue. Our flagship partnership with JoJo Maman Bébé has a potential contract value of £1.4m annually, validating enterprise readiness. Revenue is growing 250% YoY*. John Lewis, Next, and Boden are in discussions for 2026 adult expansion into a significantly larger market. A VC has committed to lead this £800k round. The unit economics work, the brands want in, and we're ready to scale.

Use of Funds

£800k funds our mission to grow over 18 months: sales team to drive brand partner growth; tech enhancements for EPR compliance and broader integrations; marketing to scale customer acquisition; and expanded warehouse operations to handle significantly increased transaction volumes.

Investor Perks

Please note that any discounts, rewards and/or offers listed by a company in its campaign are subject to the terms and conditions applied by that company and listed above. It is the company’s responsibility to honour such discounts, rewards and/or offers and Republic Europe does not take any responsibility for them.

Key Information

Key information investment sheet

Key Investment Information Sheet is available by downloading the following documents:

Advance Subscription Agreement

In addition to the £670k raised as part of this crowdfund, £130k has been secured separately via an Advance Subscription Agreement (ASA), taking our overall funding target to £800k.

The ASAs converted as part of this equity round, at a discounted share price of £1.1775.

Outstanding Debt

The company has the following loans:

A director's loan totalling £373,496.65, with 0% interest attached. The loan is repaid in monthly instalments in lieu of salary.

A Shareholder's loan of £20,000 with 12% interest, which is due to be repaid following receipt of a refundable deposit which the company is expecting.

The funds raised in this round will not be used to repay these loans.

Share Classes

The Company currently has 2 classes of shares, A Shares (preferred shares) and Ordinary Shares.

The anchor investment for this round is receiving A Shares.

All other investors in this round, including Republic Europe investors, will receive Ordinary Shares.

A Shares carry a 1x non-participating preference on a liquidation, return of capital or exit.

Upon a liquidation, return of capital, or exit, proceeds shall be distributed according to the following priority:

1. First, A Shareholders shall receive an amount equal to the greater of (i) their aggregate initial investment plus any accrued but unpaid dividend, or (ii) the amount they would receive if all A Shares were converted into Ordinary Shares and participated pro rata in the total available funds. If available proceeds are insufficient to cover the full initial investment of all A Shareholders, funds will be distributed among them pro rata to their respective investment amounts.

2. Thereafter, any remaining proceeds shall be distributed among the Ordinary Shareholders pro rata to their respective holdings.

For a period of 24 months following the initial investment, the A Shares are protected by a full ratchet anti-dilution mechanism. If the Company issues new equity securities at a price per share lower than the initial investment price by A Shareholders, the Investor will be issued additional shares for no further consideration.

Open an account to get access to the team members of thelittleloop

Sign up

Already have an account? Log in

To comply with financial regulations, we can only show full campaign details to registered users.

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This campaign for thelittleloop has been approved by Seedrs Limited (trading as Republic Europe) ("Republic Europe", "us" or "we"), as of 29 January 2026 as a financial promotion. Republic Europe is authorised and regulated by the Financial Conduct Authority with firm reference number 550317. In approving this campaign, Republic Europe has concluded that the information, taken as a whole, is "fair, clear and not misleading." This means that for factual statements we have reviewed evidence of their accuracy, and that for aspirational statements we believe they are phrased appropriately in light of their speculative nature. You should note that in the case of factual statements, the evidence we review is provided by the business, and we do not audit it, which means that we may not be able to identify forged or altered evidence. You should further note that in the case of aspirational statements, the nature of the type of businesses presented on the Republic Europe platform is such that they are likely to have high ambitions, and we may approve statements that convey those ambitions even where we do not believe, or we do not have a view on whether it is likely, that they will be fully realised. The pre-money valuation and investment sought in the campaign are those set by the business: they are not reviewed or established by us, and the valuation is not an independent view of what the business is worth. Given the nature and type of businesses presented on the Republic Europe platform, it is possible that the business has very little cash remaining prior to receiving this investment, and the investment sought may be necessary for the business's on-going existence.

Republic Europe does not make investment recommendations to you. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Republic Europe does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £2,809,781

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Republic Europe.

Pitch type

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Republic Europe

Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Republic Europe campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

Nominee investment

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Nominee investment.

Find out more

Custodian

If you invest in this Campaign, Republic Europe will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Republic Europe will not benefit from any rights under a shareholder agreement. As a result, Republic Europe will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

Find out more

Direct investment

If available, this is an option to invest and hold shares 'directly' in the company (rather than via the Nominee investment). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

Find out more

Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Republic Europe. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

Security Token

A security token is a digital asset that represents ownership or other rights. It is a digital form of traditional investments. In the future, you may be able to trade your investment through compatible exchanges.

Warning

You are following a link outside of europe.republic.com.

None of the information in constitutes part of the campaign and it has not been approved or reviewed by Republic Europe.

ContinueCancel