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Thrift+

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Thrift+ is a managed marketplace for pre-loved fashion. We’ve cracked resale, now we’re ready to scale.

103%
 - 
Funded 15 May 2024
£900,000 target
£930,090 from 395 investors
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Business overview

Location Market Harborough, United Kingdom
Social media
Website thrift.plus
Sectors Clothing & Accessories Mixed Digital/Non-Digital Mixed B2B/B2C
Company number 10630791
Incorporation date 21 Feb 2017
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Investment summary

Type Convertible
Discount 30%
Share price N/A
Tax relief

EIS

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Business highlights

  • 1 million items sold, worth £12 million
  • Nearly £3.0m annual revenue in 2023 (+36% vs 2022)*
  • 44,000 items listed in March 2024 (+67% vs 2023)
  • B Corp Certified
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Key features

  • Secondary Market
  • Nominee investment min. £20.00 +
  • Direct investment min. £20,000.00 +
  • Pitch
  • Key Information
  • Team
  • Updates
  • Investors 395
  • Discussion
  • Documents

Learn more about convertible campaigns.

Pitch

About the Campaign

Thrift+ is on a mission to end fashion waste by making it easier to resell than to discard.

Our wardrobe clearout service means zero hassle for our sellers, who don’t have time or energy to use eBay or Vinted. Instead, our expert team uses bespoke technology to rapidly photograph, price, and list online.

We also power the fashion take-back services for leading brands and retailers, including Gymshark, Fatface, White Stuff, The White Company, Monsoon and LK Bennett.

Market Opportunity

Over the past 5 years, we have seen the remarkable growth of peer-to-peer platforms like Vinted that allow “DIY” sellers to list & sell their own clothes.

We believe that the next phase of growth will come from managed marketplaces like Thrift+, that unlock supply from those who wouldn't sell their clothes themselves.

GlobalData forecasts a CAGR of 12% over the next 5 years, 3X faster than overall apparel, and reaching $350bn by 2028.

Traction & Key Accomplishment

The significant costs involved in the logistics to acquire the stock and the labour to process each item, make the managed marketplace model very challenging.

But we've cracked it.

In February 2024, our resale operation generated a contribution (after marketing) of £115,000 towards our overheads of £145,000.

Further growth in supply will ensure that the cash generated from our operations completely covers our overheads and we can then look to becoming profitable.

In order to drive that supply, in March we launched the ability for our sellers to earn real cash rather than Thrift+ credits from sending us their unwanted items.

The impact has been huge, growing Thrift+ Bag orders from ~200 to ~800 bags per day, setting us firmly on the path to profitability.

Team

Thrift+ was founded in 2017 by Joe Metcalfe, an ex-strategy consultant with a drive to reduce the 70% of our second-hand clothing that go to waste.

In the past year, Joe has focussed on building an exceptional senior team to lead the business through its next phase of growth:

> Tess Kermode joined as COO, previously at OLIO, UBER, & Citibank.

> Olivia Marke joined as Head of Finance, previously at Trouva.

> Henry McIntosh joined as Head of Engineering, previously at Cazoo.

Business Model

Thrift+ earns revenue by charging a commission on sales. The commission is dependent on the sale value, but on average we charge 80%.

The average selling price of an item is £10, meaning a typical payout of £2 per item for sellers. Sellers typically include 8+ items in each Thrift+ Bag.

Thrift+ also has a B2B revenue stream, receiving stock in bulk from retailers, brands, charities, or textile handlers. Due to lower costs, we are able to charge a small fixed processing fee + 35% commission.

Use of Funds

The funds we raise in this round will support the business on its path to breakeven, allowing us to continue our rapid growth and to invest in our technology.

We will focus on (1) improving the experience for our sellers, (2) optimising the algorithms that drive our pricing, and (3) achieving more efficient item processing and better quality listings.

This summer, we intend to raise £3-5m in order to expand the capacity of our warehouse and introduce automation to further improve our margins.

*Based on Unaudited Management Accounts

Key Information

ASA Terms Sheet

This investment round is being raised by way of a convertible equity investment structure, in this case an "advanced subscription agreement".

The key terms that apply to the Company’s advanced subscription agreement are set out below. See also attached Key Terms document for further details.

Conversion is triggered by ("Trigger Events"):


- An Equity Fundraise – defined as the Company raising investment capital of at least £2,000,000 from one transaction or a series of transactions, in exchange for the company issuing equity shares;


- A Change of Control of the company (transfer of more than 50% of the share capital); or


- An IPO – being a listing of the company’s shares on a recognised stock market or secondary market.


On the occurrence of a Trigger Event, your investment will convert at the lower of:


- A 30% discount to the valuation set by a Trigger Event; or

- A valuation cap of £15,988,496.

Longstop Date is 8th July 2024. If conversion has not been triggered by the Longstop Date shares will be issued on the Longstop Date at the Default Share Price, which is the lower of:


- The lowest price of any shares issued after the date of this Agreement; and


- a price per share based on a valuation of £7,994,248 on a fully diluted basis.

The convertible would also convert to equity at the Default Share Price in the event of winding up or liquidation of the company.

Outstanding Debt

The company has the following loans and creditors:

1. A Shareholder loan of £300,000 with an interest rate of 18%. The loan is being repaid in monthly installments of £35,000, with the final payment due in April 2025.

2. £128k owed to HMRC relating to PAYE. This is being paid via £5.6k per month from Nov 23 - May 25.

3. £126k owed to partners in respect of vouchers awarded to customers - paid over the next 6 months.

The funds raised in this round will not be used to repay this debts.

Share Classes

The company currently has 4 classes of shares, Seed Preferred Shares, Seed Ordinary Shares, Ordinary Shares & B Ordinary Shares. All investors in this round, including Seedrs investors, will be receiving Seed Preferred shares. The rights attached to the share classes are as follows:

1. Seed Preferred Shares
- Senior 1x non-participating preference on liquidation, exit or return of capital
- Dividend rights
- Voting rights
- Pre-emption rights

2. Seed Ordinary Shares
- Junior 1x non-participating preference on liquidation, exit or return of capital
- Dividend rights
- Voting rights
- Pre-emption rights

3. Ordinary Shares
- Dividend rights
- Voting rights
- Pre-emption rights

4. B Ordinary Shares
- No dividend rights
- No voting rights
- No pre-emption rights

Preference:

On a liquidation, exit or return of capital, the proceeds will be distributed as follows:

(i) Seed Preference Shares will first receive:
- an amount equal to the aggregate issue price of all shares held by those shareholders (i.e. a sum equal to their total investment in the company), or;
- where the proceeds are not enough to repay all investments, an amount pro-rata to their respective number of shares

(ii) Once the amount at (i) has been paid, if there are proceeds left to distribute then the Seed Ordinary Shares will receive:
- an amount equal to the aggregate issue price of all shares held by those shareholders (i.e. a sum equal to their total investment in the company), or;
- where the proceeds are not enough to repay all investments, an amount pro-rata to their respective number of shares

(iii) The remaining proceeds after (i) and (ii) have been satisfied will be distributed pro-rata between Ordinary Shares and B Ordinary Shares.

NB. if Seed Preferred Shareholders and Seed Ordinary Shareholders would receive a greater return if the distribution was simply divided equally between all shareholders then the preferences at (i) and (ii) will be deemed to fall away and the net proceeds will be distributed pro-rata

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If you successfully purchase a share lot of this business, you will be granted access.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

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Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This campaign for Thrift+ has been approved by Seedrs Limited (trading as Republic Europe) ("Republic Europe", "us" or "we"), as of 9 April 2024 as a financial promotion. Republic Europe is authorised and regulated by the Financial Conduct Authority with firm reference number 550317. In approving this campaign, Republic Europe has concluded that the information, taken as a whole, is "fair, clear and not misleading." This means that for factual statements we have reviewed evidence of their accuracy, and that for aspirational statements we believe they are phrased appropriately in light of their speculative nature. You should note that in the case of factual statements, the evidence we review is provided by the business, and we do not audit it, which means that we may not be able to identify forged or altered evidence. You should further note that in the case of aspirational statements, the nature of the type of businesses presented on the Republic Europe platform is such that they are likely to have high ambitions, and we may approve statements that convey those ambitions even where we do not believe, or we do not have a view on whether it is likely, that they will be fully realised. The pre-money valuation and investment sought in the campaign are those set by the business: they are not reviewed or established by us, and the valuation is not an independent view of what the business is worth. Given the nature and type of businesses presented on the Republic Europe platform, it is possible that the business has very little cash remaining prior to receiving this investment, and the investment sought may be necessary for the business's on-going existence.

Republic Europe does not make investment recommendations to you. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Republic Europe does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from Convertible

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

Pitch type

Investing in a convertible campaign allows you to invest today, with your investment converting into equity in the future, at a discount compared to other investors.

Learn more about pitch type on Seedrs

Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

Nominee investment

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Nominee investment.

Find out more

Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

Find out more

Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Nominee investment). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

Find out more

Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

Security Token

A security token is a digital asset that represents ownership or other rights. It is a digital form of traditional investments. In the future, you may be able to trade your investment through compatible exchanges.

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None of the information in constitutes part of the campaign and it has not been approved or reviewed by Seedrs.

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