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Thrillz

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Thrillz is where fans reach the stars in a few clicks via custom videos, live events and experiences.

159%
 - 
Funded 19 Apr 2021
£500,003 target
£799,719 from 214 investors
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Business overview

Location London, United Kingdom
Social media
Website www.thrillz.co.uk/
Sectors Entertainment Mixed Digital/Non-Digital Mixed B2B/B2C
Company number 11657704
Incorporation date 2 Nov 2018
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Investment summary

Type Equity
Valuation (pre-money) £9.8M
Equity offered 7.55%
UK tax relief

EIS

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Business highlights

  • Valuation of £8.5m when only considering issued shares
  • Average 157% monthly revenue growth*
  • 75% of customers acquired organically
  • Thousands of delighted customers with NPS score of 82
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Key features

  • Secondary Market
  • Nominee investment min. £10.50 +

Idea

Introduction

Thrillz is a one stop shop where fans and businesses from all around the world connect with celebrities.

We create life changing moments and allow fans to personally connect with their favourite celebrities.

Our mission is to create authentic connections with celebrities and make Thrillz the global leader in this global gifting market worth £450bn.

The fan-celebrity relationship is disjointed with extremely limited direct interaction.

Our Founder is a former International sportsman who wanted closer connections with the stars who inspired him. So he built Thrillz - a platform allowing everyone to do just that.

No expensive 'meet and greet' events, no managed social media accounts - just authentic connections with celebrities across the globe, in a few clicks.

We believe Thrillz is the future of celebrity entertainment, and people love it.

We have hundreds of five-star reviews from our customers and celebrities can’t stop raving about us too.

Thanks to this, our rapid growth has been 75% organic.

Substantial accomplishments to date

2020

💰 Raised £540k Pre-Seed Funding from leading Angel investors

🚀 Launched the web application

💪 Average monthly revenue growth of 157% driven by the recruitment of high-quality celebrities. This includes 9,000% growth in our second month, billing nearly £400, followed by an average of 76% thereafter.*

😆 Thousands of delighted customers, resulting in an incredibly high NPS score of 82

📢 75% of sales have been organic, driven by word of mouth, product virality, and PR in national outlets

📱 iOs and Android app launched

👏 Thrillz Live and Thrillz Business formally launched after strong organic demand

🏆 Named as a Top UK Startup in 2020 by Startup Pill

*based on unaudited management accounts.

Monetisation strategy

Our business model has a number of revenue streams:

1) Custom Videos

Customers can book a personalised video from a celebrity in less than 90 seconds. They also have the ability to leave a tip for the celebrity after the order is completed

2) Thrillz Live

One to one video calls and one to many online paid concerts with your favourite stars

3) Thrillz Business

-SMEs and large corporates such as Zoom and Deloitte are using Thrillz to take their business communications to the next level by leveraging the power of celebrities

Use of proceeds

Thrillz has continued to grow in the last few months, but we are just getting started.

With consistent monthly double-digit growth and ongoing support from existing investors, we want to grow faster and solidify our position in the market.

With your investment, we will be focusing on these key areas:

1) Scaling our celebrity network

We have successfully identified and tested a number of methods to scale our celebrity network. The funding will allow us to run various initiatives in parallel.

2) Enhancing our product

We have a number of exciting product developments in the pipeline that will strenghten our position as a one stop shop entertainment platform.

And, to unlock the full potential of Thrillz, we will be hiring across marketing and operations.

Key Information

Outstanding debt

The company has an outstanding bounceback loan of
£41,843 loan with no interest until May 2021 and 2% per annum thereafter. The loan can be repaid over 5-10 years and the company has not yet been asked to make an election for the term.

The funds raised from this investment round will not be used to repay these loans.

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If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This campaign for Thrillz has been approved by Seedrs Limited (trading as Republic Europe) ("Republic Europe", "us" or "we"), as of 4 March 2021 as a financial promotion. Republic Europe is authorised and regulated by the Financial Conduct Authority with firm reference number 550317. In approving this campaign, Republic Europe has concluded that the information, taken as a whole, is "fair, clear and not misleading." This means that for factual statements we have reviewed evidence of their accuracy, and that for aspirational statements we believe they are phrased appropriately in light of their speculative nature. You should note that in the case of factual statements, the evidence we review is provided by the business, and we do not audit it, which means that we may not be able to identify forged or altered evidence. You should further note that in the case of aspirational statements, the nature of the type of businesses presented on the Republic Europe platform is such that they are likely to have high ambitions, and we may approve statements that convey those ambitions even where we do not believe, or we do not have a view on whether it is likely, that they will be fully realised. The pre-money valuation and investment sought in the campaign are those set by the business: they are not reviewed or established by us, and the valuation is not an independent view of what the business is worth. Given the nature and type of businesses presented on the Republic Europe platform, it is possible that the business has very little cash remaining prior to receiving this investment, and the investment sought may be necessary for the business's on-going existence.

Republic Europe does not make investment recommendations to you. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Republic Europe does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £9,788,800

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Republic Europe.

Pitch type

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

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Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Republic Europe campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

Nominee investment

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Nominee investment.

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Custodian

If you invest in this Campaign, Republic Europe will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Republic Europe will not benefit from any rights under a shareholder agreement. As a result, Republic Europe will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

If available, this is an option to invest and hold shares 'directly' in the company (rather than via the Nominee investment). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Republic Europe. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

Security Token

A security token is a digital asset that represents ownership or other rights. It is a digital form of traditional investments. In the future, you may be able to trade your investment through compatible exchanges.

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