Community led streetwear, championing the authentic expression of mental health.
Business overview
Location | London, United Kingdom |
---|---|
Social media | |
Website | www.tiltedeast.com |
Sectors | Clothing & Accessories Mixed Digital/Non-Digital B2C |
Company number | 14181426 |
Incorporation date | 19 Jun 2022 |
Investment summary
Business highlights
- £20k+ revenue generated on a shoestring budget*
- 450+ items sold in 6 months since launch
- 50+ 5* reviews (only 5*'s)
- Partnered with 4 mental health charities
Key features
Pitch
About the Campaign
Hi, I'm Henry, founder of Tilted East.
My personal battles with mental health and struggle communicating my experiences through traditional mental health practices led me to discover the transformative power of art and creativity.
At Tilted East, we use clothing as a canvas to elevate here and now experiences with mental health, fostering understanding and healing.
We're on a mission to become the world’s go to community-driven brand that leverages art and creativity for mental wellness.
Market Opportunity
Mental health awareness is growing globally. We believe that Tilted East holds significant scalability and growth potential through strategic marketing and partnerships.
As a community cause-driven brand, we benefit from their robust support, leveraging higher customer engagement through educational content and community initiatives.
Traction & Key Accomplishment
Since our launch on a shoestring budget, we have achieved the following:
•£20k+ revenue generated from launch.*
•50+ 5* reviews (only 5*'s)
•4,000 social media followers
•450+ items sold
•350+ orders
•70+ design submissions
•Partnered with 4 mental health charities (Beyond, The Mix, Suicide&Co & BDD Foundation)
* Based on unaudited management accounts. Past performance is not an indication of future performance.
• Affiliated content creators have a combined following of over 500k
Team
Our team is lean and made up of our founder, Henry, working alongside a range of consultants and advisors, delivering on our online marketing expansion, product/graphic design and brand strategy.
As we continue to scale in Year 1 and when the time is right, we will seek to hire part-time employees to aid fulfilment and marketing responsibilities, including social media content creation and email campaigns. They will also help target collaborations with indiviudals, brands and universities.
Business Model
Our business model is simple - we invite our community to submit creative interpretations of their mental health experiences. Selected designs feature on our streetwear staples and art prints, which we sell D2C through our website.
10% of profits are donated to afilliated charities.
Other sales channels include events/pop-ups and TikTok shop.
Benefitting from our early traction means D2C will remain our main focus. However, going forwards we will aim at targeting independent retail orders to increase exposure.
Use of Funds
We are seeking £50,000 under SEIS to enable our expansion in Year 1.
Funds will be used towards:
• Helping to scale our online ad expansion, as well as build the brand through organic content production, pop-ups, festivals, collaborations and email strategy.
•Restock existing products and release new drops.
•Fulfilment space to enable expansion.
•Build team to boost efficiency across all areas.
Investor Perks
Please note that any discounts, rewards and/or offers listed by a company in its campaign are subject to the terms and conditions applied by that company and listed above. It is the company’s responsibility to honour such discounts, rewards and/or offers and Seedrs does not take any responsibility for them.
Key Information
Outstanding Debt
The company has an outstanding Director's Loan of £48,500. The loan has 0% interest, and will only be repaid once the company is in a position to do so without putting pressure onto the company.
Open an account to get access to the team members of Tilted East
Already have an account? Log in
To comply with financial regulations, we can only show full campaign details to registered users.
Only shareholders can access this page
If you successfully purchase a share lot of this business, you will be granted access.
Buy sharesOnly shareholders can access this page
If you successfully purchase a share lot of this business, you will be granted access.
Buy sharesOnly shareholders can access this page
If you successfully purchase a share lot of this business, you will be granted access.
Buy sharesOnly shareholders can access this page
If you successfully purchase a share lot of this business, you will be granted access.
Buy shares