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Tilted East

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Community led streetwear, championing the authentic expression of mental health.

115%
 - 
Funded 14 Oct 2024
£50,004 target
£57,897 from 54 investors
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Business overview

Location London, United Kingdom
Social media
Website www.tiltedeast.com
Sectors Clothing & Accessories Mixed Digital/Non-Digital B2C
Company number 14181426
Incorporation date 19 Jun 2022
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Investment summary

Type Equity
Valuation (pre-money) £450K
Equity offered 11.38%
Tax relief

SEIS

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Business highlights

  • £20k+ revenue generated on a shoestring budget*
  • 450+ items sold in 6 months since launch
  • 50+ 5* reviews (only 5*'s)
  • Partnered with 4 mental health charities
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Key features

  • Secondary Market
  • Nominee investment min. £22.50 +
  • Direct investment min. £20,000.00 +

Pitch

About the Campaign

Hi, I'm Henry, founder of Tilted East.

My personal battles with mental health and struggle communicating my experiences through traditional mental health practices led me to discover the transformative power of art and creativity.

At Tilted East, we use clothing as a canvas to elevate here and now experiences with mental health, fostering understanding and healing.

We're on a mission to become the world’s go to community-driven brand that leverages art and creativity for mental wellness.

Market Opportunity

Mental health awareness is growing globally. We believe that Tilted East holds significant scalability and growth potential through strategic marketing and partnerships.

As a community cause-driven brand, we benefit from their robust support, leveraging higher customer engagement through educational content and community initiatives.

Traction & Key Accomplishment

Since our launch on a shoestring budget, we have achieved the following:

•£20k+ revenue generated from launch.*

•50+ 5* reviews (only 5*'s)

•4,000 social media followers

•450+ items sold

•350+ orders

•70+ design submissions

•Partnered with 4 mental health charities (Beyond, The Mix, Suicide&Co & BDD Foundation)

* Based on unaudited management accounts. Past performance is not an indication of future performance.

• Affiliated content creators have a combined following of over 500k

Team

Our team is lean and made up of our founder, Henry, working alongside a range of consultants and advisors, delivering on our online marketing expansion, product/graphic design and brand strategy.

As we continue to scale in Year 1 and when the time is right, we will seek to hire part-time employees to aid fulfilment and marketing responsibilities, including social media content creation and email campaigns. They will also help target collaborations with indiviudals, brands and universities.

Business Model

Our business model is simple - we invite our community to submit creative interpretations of their mental health experiences. Selected designs feature on our streetwear staples and art prints, which we sell D2C through our website.

10% of profits are donated to afilliated charities.

Other sales channels include events/pop-ups and TikTok shop.

Benefitting from our early traction means D2C will remain our main focus. However, going forwards we will aim at targeting independent retail orders to increase exposure.

Use of Funds

We are seeking £50,000 under SEIS to enable our expansion in Year 1.

Funds will be used towards:

• Helping to scale our online ad expansion, as well as build the brand through organic content production, pop-ups, festivals, collaborations and email strategy.

•Restock existing products and release new drops.

•Fulfilment space to enable expansion.

•Build team to boost efficiency across all areas.

Investor Perks

Please note that any discounts, rewards and/or offers listed by a company in its campaign are subject to the terms and conditions applied by that company and listed above. It is the company’s responsibility to honour such discounts, rewards and/or offers and Seedrs does not take any responsibility for them.

Key Information

Outstanding Debt

The company has an outstanding Director's Loan of £48,500. The loan has 0% interest, and will only be repaid once the company is in a position to do so without putting pressure onto the company.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage is issued by Seedrs Limited (trading as Republic Europe) ("Republic Europe"), and has been approved as a financial promotion for the purposes of s.21 of the Financial Services and Markets Act 2000 by Prosper Capital LLP ("Prosper") which is authorised and regulated by the Financial Conduct Authority with firm reference number 453007 on 7 August 2024. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Republic Europe platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Republic Europe platform. It is not for distribution in the United States of America and all investment activities take place within the United Kingdom. Any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Neither Republic Europe nor Prosper provide advice or recommendations in relation to any investment on this site. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Neither Republic Europe nor Prosper provides legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £450,000

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

Pitch type

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

Nominee investment

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Nominee investment.

Find out more

Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Nominee investment). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

Security Token

A security token is a digital asset that represents ownership or other rights. It is a digital form of traditional investments. In the future, you may be able to trade your investment through compatible exchanges.

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