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Pre-emption

Veeqo

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Veeqo helps online retailers all over the world grow their business by selling on multiple channels.

View more details of this business.
109%
 - 
Funded 19 Jan 2021
£1,050,090 target
£1,150,466 from 117 investors
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Business overview

Location Swansea, United Kingdom
Social media
Website www.veeqo.com
Sectors SaaS/PaaS Digital B2B
Company number 8391581
Incorporation date 6 Feb 2013
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Investment summary

Type Equity
Valuation (pre-money) £15M
Equity offered 7.12%
UK tax relief

EIS

  • Idea
  • Team
  • Updates
  • Investors 117
  • Discussion
  • Documents

Campaign funding history

  • Pitch closing date
    Funding round
    Raised
    Pre-money valuation
    Equity offered
    Equity
    Investors
  • 19 Jan 2021
    £1,150,466
    £15,000,431
    7.12%
    117
    View pitch
  • 27 Nov 2018
    £124,440
    Convertible
    35.00% discount
    184
    View pitch
  • 14 Dec 2017
    £292,998
    Convertible
    25.00% discount
    136
    View pitch
  • 27 Dec 2016
    £1,225,409
    £8,001,212
    13.28%
    200
    View pitch
  • 3 Aug 2016
    £253,500
    Convertible
    20.00% discount
    33
    View pitch
  • 8 Mar 2016
    £266,220
    £3,000,000
    8.15%
    32
    View pitch
  • -
    £678,526
    £1,750,040
    27.94%
    166
    View pitch
  • -
    £4,155
    £600,014
    0.69%
    23
    View pitch
  • -
    £120,000
    £300,021
    28.57%
    25
    View pitch
  • -
    £30,000
    £270,000
    10.00%
    66
    View pitch
View more details of this business.

Idea

Introduction

All large ecommerce businesses have two things in common. They know how to attract customers. And they know how to build efficient, scalable operations.

Veeqo exists to make the operations bit easy.

After the user hits the ‘buy button’ there’s a whole host of operations stuff that has to go right. Your inventory has to sync across your website and your marketplace listings, so you don’t oversell elsewhere. Your demand forecasts need updating, so you know when to reorder. You might need to raise a PO to get that fresh stock from your supplier. Your order needs to be routed to the right warehouse or FBA. You’ll need to efficiently pick and pack the items ready for shipping. And you’ll need to print shipping labels with the most cost-efficient carrier.

At the start, it makes sense to hack together these solutions using spreadsheets and basic apps. But as orders increase those systems just don’t scale - inventory doesn’t sync, returns increase, customers complain, picking errors pile up, and margins erode. In short, your ecommerce operations just hit a wall.

Veeqo is the scalable ecommerce operations hub that unifies and streamlines all of the above - that’s orders, inventory, picking and packing, shipping, and purchasing, all in one.

We’re excited about what comes next. You are now able to continue on your journey with Veeqo and maintain your existing percentage holding in Veeqo.

Preemption details

Veeqo has recently raised a follow on investment of £1,050,090 from Octopus Investments. The company is offering existing investors the option to take up preemption rights.

As this is a preemption campaign, limited information is provided at this time.

Outstanding debt

The company has the following outstanding loans:

1. A loan from Octopus Ventures for £825,000 with an interest rate of 10% per annum. This can be redeemed by the company anytime after 3 years of the loan being advanced (or earlier, but interest will be paid for the full 3 year minimum). The loan note must be redeemed in full by the longstop date which is 5 years from the date of the agreement.

2. A loan facility of £500,000 from Welsh Government. Only £38,000 has been drawn down so far, with the option to draw down the remaining up until 2022. The company does not intend to draw down this remaining amount. The loan is to be repaid from December 2022. This loan is subject to an interest rate of 1.5% above the Bank of England base rate as varied from time to time.

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If you successfully purchase a share lot of this business, you will be granted access.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

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Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This campaign for Veeqo has been approved by Seedrs Limited (trading as Republic Europe) ("Republic Europe", "us" or "we"), as of 11 January 2021 as a financial promotion. Republic Europe is authorised and regulated by the Financial Conduct Authority with firm reference number 550317. In approving this campaign, Republic Europe has concluded that the information, taken as a whole, is "fair, clear and not misleading." This means that for factual statements we have reviewed evidence of their accuracy, and that for aspirational statements we believe they are phrased appropriately in light of their speculative nature. You should note that in the case of factual statements, the evidence we review is provided by the business, and we do not audit it, which means that we may not be able to identify forged or altered evidence. You should further note that in the case of aspirational statements, the nature of the type of businesses presented on the Republic Europe platform is such that they are likely to have high ambitions, and we may approve statements that convey those ambitions even where we do not believe, or we do not have a view on whether it is likely, that they will be fully realised. The pre-money valuation and investment sought in the campaign are those set by the business: they are not reviewed or established by us, and the valuation is not an independent view of what the business is worth. Given the nature and type of businesses presented on the Republic Europe platform, it is possible that the business has very little cash remaining prior to receiving this investment, and the investment sought may be necessary for the business's on-going existence.

Republic Europe does not make investment recommendations to you. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Republic Europe does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £15,000,431

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Republic Europe.

Pitch type

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Republic Europe

Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Republic Europe campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

Warning

You are following a link outside of europe.republic.com.

None of the information in constitutes part of the campaign and it has not been approved or reviewed by Republic Europe.

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