Windsor & Eton Brewery

Idea

Introduction

Join us as WE Brew together.

Founded in 2010, we’ve spent the past 11 years building a very special and community-centered brewery. After years working for large corporations, we set out to bring craft brewing back to the heart of Windsor. Now, we are well on our way to making beer Windsor’s top attraction.

With decades of brewing expertise behind us, our beers have won over 70 international, national, and regional awards - and a Royal Warrant too!

We believe in great beer, great pubs, and being a force for good for our environment and the local communities we serve.

Substantial accomplishments to date

We’ve achieved a lot over the years, and this is just the start:

· Holder of a Royal Warrant as Brewer to Her Majesty the Queen

· Great Beers and Great Bars for a Greater Good

· Supporter of many local and regional charities and events

· Brewing almost 1.5M pints each year

· Winner of over 70 international, national, and regional beer awards

· Supplier to over 200 pubs, bars, and hotels

· Supplier of exclusive bottled beers to the House of Commons

· Supplier to London’s Shakespeare’s Globe

· Over £600,000 of direct sales to consumers through the brewery tap, shop, and home deliveries during 2020*

· Running 5 successful bars in and around Windsor, serving some of the town’s 7.6M visitors per year**

· Founder members of the London Brewers Alliance– bringing craft beer to Londoners and visitors alike

· Member of the Worshipful Company of Brewers

· Creators of the Windsor beer festival- now in its 5th year

· New 200m² taproom opening in summer 2021

*Based on unaudited management accounts

**See key information section regarding interests in bars/pubs - some of the interests are not 100% owned by Windsor & Eton or may be subject to revenue share arrangements

Monetisation strategy

There are four ways in which we make money.

- On-Trade: We sell cask and keg beer to free trade pubs and pub companies, with a great reputation as a fair, reliable, and quality supplier.

- Off-Trade: We supply bottled beers to supermarkets, convenience stores, and off-licenses. With the planned purchase of a canning line, we will be expanding our offering to include 440ml cans for our Uprising range.

- Direct to Consumer: Combined sales from our brewery shop and online shop provide a consistent, reliable source of revenue, particularly from local consumers. We are constantly developing our online and on-site offerings.

- Pubs and Bars: Our pubs and bars play a vital role in our revenue stream. We are looking to rapidly expand our estate over the next 5 years, driving more growth and securing greater distribution opportunities for our beers.

Use of proceeds

Most of the proceeds from our target raise will be used to kickstart plans to grow our estate from our existing 5 venues to 20 by 2026. We’re looking to start with a major new bar in the heart of Windsor. It is a town with 7.6m visitor day trips, 600,000 visitor overnight trips per year, and where 65% of visitors come from the UK and 35% from overseas.

The remaining proceeds from our target raise will be used to buy our own canning line. Having a canning line on-site means our beers will be fresher and will allow us to can more small pilot brews for you to enjoy.

We have big plans in place for any additional funds raised – focusing on developing more new pubs and bars and driving our international sales.