Zereau Drinks

Idea

Introduction

Single-use bottles pose a gigantic global pollution problem. Today 1.000.000+ plastic bottles are wasted every minute! All these bottles are unnecessarily produced and then transported around the globe.

We are on a mission to prevent waste of 30 million single-use bottles before 2030.

We provide local drinking solutions. Our Dutch Design hand-made dispensers ultra-filter, chill and carbonize the water from the grid. Therefore we can replace all single-use bottled still and sparkling water.

In combination with our natural syrups we can provide a sustainable alternative to soft drinks as well. Just as tasty, but without unnecessary waste.

Substantial accomplishments to date

The roots of Zereau Drinks date back to 2010 when two friends started a social movement against the unnecessary waste of single-use bottled drinks.

In 2017 the business model of renting (and selling) water dispensers started. In 2018 KRNWTR BV/Zereau Drinks was formally established and grew from 1 FTE to 15 FTE currently.

Zereau Drinks' results have been propelled by the trend away from single-use towards local drinking solutions. Especially the revenues of natural syrups have shown a stellar performance with 6 times more sales than last year (see monetisation strategy).

The results are driven by an increasing number of satisfied clients who not only contribute in terms of sustainability but also benefit from less hassle with single-use supplies and a lower cost price. Zereau Drinks has assisted over 10 multinational companies and are active in 5 different countries to drink more sustainably.

Picture: gas filling station of Shell powered by KRNWTR+.

Clients include but are not limited to ABN- AMRO, KLM, Pathe Cinemas, Landal Greenparks, TomTom, Almere City FC, Mercure hotels, Salesforce, Erasmus University, PwC etc.

Our sustainable drinking solutions have won various prices such as the UEFA, KNVB, Manchester City FC Football Innovation Challenge, see below.

Zereau Drinks is on its way to disrupt the unsustainable bottled beverage industry. This is evidenced by the appearances on national TV, in national newspapers, on radio stations and on the national news.

Monetisation strategy

The business model of Zereau Drinks is predominantly a Product as a Service (PaaS) rental model of the local drinking stations enabling our B2B clients to drink sustainably.

Next to the recurring revenues of our local sourcing solutions our bottomline is further strengtened by the one off sales of syrups, re-usable bottles and Zereau Drinks glassware.

Syrup sales are fuelled by the strong growth in the rental of our syrup bars. Syrup sales in the first 8th months of 2022 was over 6 times the revenues of the same period in 2021 and is destined to be a large revenue driver going forward.

Our business model is relatively easy to scale to other countries as sales are practically all online and the added value is even higher in countries with lower quality tap water thanks to the filters we use.

Use of proceeds

The envisaged use of proceeds distribution depicted below is based on the targeted Seedrs amount. Surplus funds will be allocated more towards faster international expansion, selected business investments and R&D.

In details the use of proceeds:
● Marketing & Sales (Acquisition new clients, servicing existing clients)
● HR (Continue to build & invest in the engine of the organisation)
● Global Expansion (International growth)
● R&D (Product innovation)
● Working Capital (Additional inventory and asset growth)

To us, a great customer experience is part of our journey to make impact. Therefore we will continuously develop and improve our products and services.