E-Vittles

Pitch

About the Campaign

E-Vittles licenses unique and tasty virtual restaurant brands to hospitality operators, enabling them to run multiple virtual stores and increase revenue.

Partners can trade these brands directly from their kitchens through delivery platforms, offering diverse options. Where there was once a single restaurant, there can now be five—all from one kitchen.

Founded by a Michelin-trained chef with previous experience as a Development Chef at Deliveroo, our concepts offer low complexity, perfect execution and great flavour!

Market Opportunity

Tackling the financial challenges of the hospitality industry, which has seen nearly 6,000 closures since 2023, E-Vittles aims to license over 1,000 virtual restaurants over 145 locations in the next 18 months, aiding the industry.

Our experience in the delivery and hospitality sectors has equipped us with the knowledge to develop exceptional brands and understand the hospitality business's needs, combined with our determination to promote each of our brands on major social media platforms.

Traction & Key Accomplishment

E-vittles was born in 2023, the year we created and tested several brands from our development kitchen in London. Our target was to define perfect recipes and concepts.

In 2024, we increased our staff and initiated the expansion project. In the past few weeks, we have launched 15 virtual restaurants through four licensees, with more in the pipeline for the coming weeks. We experienced a 102% jump in revenue in the last 30 days (mid-April to mid-May) compared to the previous month*.

Our next goals are to launch 300 virtual restaurants by the end of 2024 and 1,000 virtual restaurants by 2025.

We are also focusing on our social media presence. Our marketing project aims to grow significantly on all relevant social media platforms and make our brands very strong and memorable. Follow us at @e_vittles, @makikazzo, @mew.pow, @chickywingsuk, and @n_zalad.

*Based on unaudited management accounts.

Team

Founder Nicolau is a Michelin-starred trained Chef, a food science graduate, with previous experience as a Development Chef at Deliveroo.

Co-founder Francesca is our marketing expert with a background in semiotics.

Serhan, our CFO, ex-Reef, has over a decade of experience in finance and notable managerial roles.

John, our head of operations, is a seasoned chef.

Paulo Andrez, our advisor, is a serial investor and author of the best-selling "0 Risk Startup."

Ross Lazaroo-Hood, our advisor, is an experienced founder.

Business Model

We equip our partners with everything necessary to begin trading, including menus, listings on major UK delivery platforms (DP), ingredient access through our supply chain, and ongoing operations management.

We plan to have competitive pricing compared to launching single concepts on a DP.

We relate to hospitality operators, and our chef-led brands have been positively received by our current partners.

We therefore view our concept as highly scaleable!

Use of Funds

Marketing: Expanding our brand's popularity through marketing campaigns and social media growth.

Team Expansion: We are assembling a Sales and Operations Team to assist with signing up hospitality operators, training them, and providing ongoing support as they manage our brands.

Tech: Equipment for the restaurants to fulfill the orders.

Concept Development: Development and improvement of our brands.