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E-Vittles

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On a mission to help hospitality operators increase revenue through chef-led virtual restaurant brands

100%
 - 
Funded 27 Sep 2024
£200,000 target
£231,360 from 107 investors
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Business overview

Location London, United Kingdom
Social media
Website e-vittles.com/
Sectors Food & Beverage Mixed Digital/Non-Digital B2B
Company number 14225407
Incorporation date 11 Jul 2022
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Investment summary

Type Equity
Valuation (pre-money) £1.9M
Equity offered 9.48%
Share price £1.36
Tax relief

SEIS

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Business highlights

  • 4 food brands created by a michelin trained chef!
  • 15+ virtual restaurants launched through 4 licensees
  • 4.5 out of 5 stars ratings and strong social media
  • Founded by Chef and Food Science BSc
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Key features

  • Secondary Market
  • Nominee investment min. £20.40 +
  • Direct investment min. £15,000.00 +
  • Pitch
  • Key Information
  • Team
  • Updates
  • Investors 107
  • Discussion
  • Documents

Pitch

About the Campaign

E-Vittles licenses unique and tasty virtual restaurant brands to hospitality operators, enabling them to run multiple virtual stores and increase revenue.

Partners can trade these brands directly from their kitchens through delivery platforms, offering diverse options. Where there was once a single restaurant, there can now be five—all from one kitchen.

Founded by a Michelin-trained chef with previous experience as a Development Chef at Deliveroo, our concepts offer low complexity, perfect execution and great flavour!

Market Opportunity

Tackling the financial challenges of the hospitality industry, which has seen nearly 6,000 closures since 2023, E-Vittles aims to license over 1,000 virtual restaurants over 145 locations in the next 18 months, aiding the industry.

Our experience in the delivery and hospitality sectors has equipped us with the knowledge to develop exceptional brands and understand the hospitality business's needs, combined with our determination to promote each of our brands on major social media platforms.

Traction & Key Accomplishment

E-vittles was born in 2023, the year we created and tested several brands from our development kitchen in London. Our target was to define perfect recipes and concepts.

In 2024, we increased our staff and initiated the expansion project. In the past few weeks, we have launched 15 virtual restaurants through four licensees, with more in the pipeline for the coming weeks. We experienced a 102% jump in revenue in the last 30 days (mid-April to mid-May) compared to the previous month*.

Our next goals are to launch 300 virtual restaurants by the end of 2024 and 1,000 virtual restaurants by 2025.

We are also focusing on our social media presence. Our marketing project aims to grow significantly on all relevant social media platforms and make our brands very strong and memorable. Follow us at @e_vittles, @makikazzo, @mew.pow, @chickywingsuk, and @n_zalad.

*Based on unaudited management accounts.

Team

Founder Nicolau is a Michelin-starred trained Chef, a food science graduate, with previous experience as a Development Chef at Deliveroo.

Co-founder Francesca is our marketing expert with a background in semiotics.

Serhan, our CFO, ex-Reef, has over a decade of experience in finance and notable managerial roles.

John, our head of operations, is a seasoned chef.

Paulo Andrez, our advisor, is a serial investor and author of the best-selling "0 Risk Startup."

Ross Lazaroo-Hood, our advisor, is an experienced founder.

Business Model

We equip our partners with everything necessary to begin trading, including menus, listings on major UK delivery platforms (DP), ingredient access through our supply chain, and ongoing operations management.

We plan to have competitive pricing compared to launching single concepts on a DP.

We relate to hospitality operators, and our chef-led brands have been positively received by our current partners.

We therefore view our concept as highly scaleable!

Use of Funds

Marketing: Expanding our brand's popularity through marketing campaigns and social media growth.

Team Expansion: We are assembling a Sales and Operations Team to assist with signing up hospitality operators, training them, and providing ongoing support as they manage our brands.

Tech: Equipment for the restaurants to fulfill the orders.

Concept Development: Development and improvement of our brands.

Key Information

SEIS tax relief

The company has their full £250,000 SEIS allowance remaining.

One offline £15,000 investor will not be eligible for SEIS, and therefore, funds raised up to £265,000 will be SEIS eligible.

Any funds raised over this amount will be eligible for EIS relief.

Outstanding debt

The company has three outstanding director loans:

1. A loan of £30,978.00, to be repaid over 7 years, with an interest rate of 14% per annum

2. A loan of £10,000 to be repaid over 5 years, with an interest rate of 15.8% per annum.
3. A loan of £13,393, with no interest or set repayment term.

None of the funds raised will be used to repay these loans.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

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Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This campaign for E-Vittles has been approved by Seedrs Limited (trading as Republic Europe) ("Republic Europe", "us" or "we"), as of 10 June 2024 as a financial promotion. Republic Europe is authorised and regulated by the Financial Conduct Authority with firm reference number 550317. In approving this campaign, Republic Europe has concluded that the information, taken as a whole, is "fair, clear and not misleading." This means that for factual statements we have reviewed evidence of their accuracy, and that for aspirational statements we believe they are phrased appropriately in light of their speculative nature. You should note that in the case of factual statements, the evidence we review is provided by the business, and we do not audit it, which means that we may not be able to identify forged or altered evidence. You should further note that in the case of aspirational statements, the nature of the type of businesses presented on the Republic Europe platform is such that they are likely to have high ambitions, and we may approve statements that convey those ambitions even where we do not believe, or we do not have a view on whether it is likely, that they will be fully realised. The pre-money valuation and investment sought in the campaign are those set by the business: they are not reviewed or established by us, and the valuation is not an independent view of what the business is worth. Given the nature and type of businesses presented on the Republic Europe platform, it is possible that the business has very little cash remaining prior to receiving this investment, and the investment sought may be necessary for the business's on-going existence.

Republic Europe does not make investment recommendations to you. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Republic Europe does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £1,912,718

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

Pitch type

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

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Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

Nominee investment

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Nominee investment.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

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Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Nominee investment). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

Security Token

A security token is a digital asset that represents ownership or other rights. It is a digital form of traditional investments. In the future, you may be able to trade your investment through compatible exchanges.

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