Folc

Pitch

About the Campaign

For decades, premium rosé and sparkling wine have been dominated by the same regions, the same houses and the same stories. Folc was created to challenge that.

Today, Folc is helping redefine what modern English wine can look and feel like: premium, design-led and unapologetically British. With over 100,000 bottles sold, national listings across hospitality and retail, and wines now poured everywhere from Fortnum & Mason to Michelin-starred restaurants, the brand has already built meaningful traction in one of the world’s fastest-growing wine categories.

Now we’re inviting investors to become part of the next chapter.

Market Opportunity

Rosé has become one of the fastest-growing categories in global wine over the past two decades, driven by premiumisation, lifestyle appeal and changing consumer preferences. Today, rosé accounts for more than 10% of global wine consumption, with the UK now one of the world’s largest rosé import markets. Recent acquisitions of leading Provence rosé brands including Whispering Angel, Minuty and Mirabeau further underline the category’s growing strategic importance.

At the same time, English wine is experiencing rapid growth, with vineyard plantings increasing more than 500% since 2005 and domestic wine sales reaching record highs following the largest harvest on record in 2023. International producers including Taittinger and Freixenet have also invested into the English wine category in recent years.

Folc is building a modern British challenger brand at the intersection of premium still rosé and sparkling wine, categories long dominated by the established houses of Provence and Champagne. Unsurprisingly, that has already started to ruffle a few established feathers...

Folc operates a capital-light négociant model, partnering with leading growers and winemakers across multiple regions of England rather than owning vineyards and production facilities directly.

This approach allows the business to focus capital and resources on building the brand, while also diversifying agricultural and climate risk across multiple vineyard sites.

Traction & Key Accomplishments

• Over 100,000 bottles sold since launch
• Revenue up 125% year-on-year*
• DTC revenue up 340% in H1 FY25/26*, driven by strong customer loyalty, with a 41% returning customer rate across DTC
• One of England’s most decorated rosé producers
• Wines rated among the top 3% globally on Vivino
• Consistently award-winning across both still and sparkling wines, most recently winning a Gold Medal at this year’s Global Sparkling Masters
• National distribution across hospitality, wholesale, retail and direct-to-consumer channels
• Stocked by leading hospitality and retail groups including Fortnum & Mason, Ocado, Young’s, Fuller’s and David Lloyd
• Wines poured in Michelin-starred restaurants and premium hospitality venues across the UK
• Featured across multiple national publications including The Times, The Guardian and City AM

* Based on unaudited management accounts

Use of Funds

We intend to use the investment to accelerate Folc’s next phase of growth across four key areas:

Brand & Customer Growth:
Continue scaling Folc’s direct-to-consumer channel through customer acquisition, content, partnerships and brand-building activity.

Hospitality, Retail & Distribution Expansion:
Expand national distribution across hospitality, wholesale and retail channels, while continuing to deepen relationships with key national accounts.

Inventory & Working Capital:
Support increased production volumes and inventory requirements as demand for both still and sparkling wines continues to grow.

Team & Operational Scale-Up:
Make targeted hires across sales, marketing and operations to support the next stage of the company’s growth.

Alongside investment, we are also looking to grow Folc’s community of engaged shareholders, customers and advocates as we continue building one of the UK’s leading modern wine brands.