The Founder of Seedlip & pioneer of non-alcoholic drinks' next generation of unique, disruptive brands.
Business overview
| Location | London, United Kingdom |
|---|---|
| Social media | |
| Website | www.sylvalabs.com |
| Sectors | Food & Beverage Mixed Digital/Non-Digital Mixed B2B/B2C |
| Company number | 13892581 |
| Incorporation date | 3 Feb 2022 |
Investment summary
Business highlights
- Proven Founder (2 exits)| 2x New Innovative Brands
- Expert Team (ex Seedlip COO) | 120m TAM (UK + US)
- Aged Non-Alcoholic Spirits | Cocktail Bitters 0.0%
- £300K+ Sales Since Launch | £1.2M Already Raised
Key features
Pitch
About the Campaign
Pollen Projects is on a mission to lead the next wave of non-alcoholic drinks with two unique brands.
With £300k+ sales, award-winning brands, world class stockists and distribution partners already in place, we’re raising to take Sylva & SEASN global shaping the future of drinking differently.
Market Opportunity
In a decade, the way we drink has changed. 71% of Europeans are cutting back on alcohol, US rates are at record lows. A $20bn category and 120m TAM show the scale and speed of change. With an expert, proven team + unique, globally scalable brands, we believe Pollen is positioned to lead the next decade.
Traction & Key Accomplishments
Sylva: launched Dec 2024, the world’s first non-alc distillery and maturation lab; 8k+ bottles sold, first two releases sold out, customers include; Selfridges, Berry Bros & Rudd, Rosewood Chancery Lane & The Fat Duck.
SEASN Cocktail Bitters: launched Spring 2024, 3× Great Taste Awards, now in 6 markets with 2 major US distributors.
£1.2m of this investment round already raised, investors include exited spirits founders, ex-CEO Farrow & Ball, 2x SEASN distributors & actor Kit Harington.
Use of Funds
1. Sylva: scaling sales, marketing & production capacity + establishing Distillery 2 in NY State. [60%]
2. SEASN: supporting new distribution partners & launching a 100 ml bottle format to drive global reach and velocity. [20%]
3. POLLEN PROJECTS: building out resource & group operations. [20%]
Investor Perks
TIER 1 — £100+ | Hazel
- Early access to future Sylva & SEASN releases
- Private investor-only newsletter with distillery updates & R&D drops
TIER 2 — £500+ | Willow
All of the above, plus:
- 1x Old Fashioned Bundle (Latest Sylva release, SEASN dark)
TIER 3 — £1,500+ | Sweet Chestnut
All of the above, plus:
- 1X Limited Edition of Sylva
TIER 4 — £5,000+ | Sycamore
All of the above, plus:
- 1x tree planted in your name at the distillery
- Four Sylva Glasses & SEASN tasting spoons
TIER 5 — £20k+ | Oak
All of the above, plus:
- A 3 night digital detox cabin stay for two people with Unplugged
TIER 6 — £50k+ | Douglas Fir
All of the above, plus:
- Visit & tour of the distillery & private tasting
- 12 bottles of your own custom Sylva
Please note that any discounts, rewards and/or offers listed by a company in its campaign are subject to the terms and conditions applied by that company and listed above. It is the company’s responsibility to honour such discounts, rewards and/or offers and Republic Europe does not take any responsibility for them.
Key Information
Key information investment sheet
Key Investment Information Sheet is available by downloading the following documents:
- Key Investment Information Sheet [Danish]
- Key Investment Information Sheet [German]
- Key Investment Information Sheet [English]
- Key Investment Information Sheet [Spanish]
- Key Investment Information Sheet [French]
- Key Investment Information Sheet [Italian]
- Key Investment Information Sheet [Dutch]
- Key Investment Information Sheet [Portuguese]
- Key Investment Information Sheet [Swedish]
Share Classes
The company currently has two (2) classes of shares, A Ordinary Shares and B Ordinary Shares. All investors in this round, including Republic Europe investors, will be receiving B Ordinary Shares.
In the event of a liquidation or exit, A Ordinary Shares and B Ordinary Shares rank equally. For voting purposes, however, B Shareholders will be included in the calculation of investor majority thresholds.
Group Structure
Investors in this round are investing into and will become shareholders of POLLEN PROJECTS LIMITED, Company number: 13892581. This is the holding company for the group.
Pollen Projects Limited (TopCo) has three wholly owned subsidiaries. These are:
1. Sylva Ltd.
2. Seasn Ltd.
3. Pollen Projects Inc.
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